Adidas By Any Means Here to Create

The opportunity to present a case study for Adidas led to the development of a comprehensive branding project, focused on designing UI interfaces for the online purchase of products from the Adidas collaboration with Pusha-T. The aim was to create a seamless and engaging user experience, aligned with the brand's aesthetic and digital innovation. The strategy envisions a unique shopping experience for music and street style enthusiasts, where users purchase Adidas products as if they were in a music store. This approach influenced the entire user flow and UI elements, from a record-flipping carousel to an in-store music experience, immersing users in a dynamic, music-inspired environment.